A New Choice: TruChoice

The financial landscape is changing, and we have decided to change with it.

We understand that as a producer, you want to position your practice for growth. But with industry shifts, it has become increasingly difficult to achieve success. Knowing this, why would you leave your future up to chance?

Our solutions are built by top producers for top producers, and our field-tested marketing solutions, exclusive product options and experienced Wholesalers are unrivaled in the industry. You need an FMO on your side that can clarify the financial and regulatory industry changes that you may not have time to familiarize yourself with otherwise. We have chosen to fully immerse ourselves in this industry in order to improve ourselves, and your practice, simultaneously.

For over 110 combined years, we have offered wholesaled fixed index annuities, life and long-term care insurance through our founding member-firms – American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing and The Annuity Store. In 2017, these founding member-firms helped producers like you close over $2.4 billion in fixed annuity sales and $23.3 million of life insurance business. As strong as this model has been for decades, we recognize that we can only continue to succeed by adapting for what’s to come. To better help our producers, we’ve decided to join forces and leverage our resources and experience with one goal in mind: to accelerate the growth of your practice and help you attain new levels of success.

By joining forces as a marketing group under one name, we have been able to gain scale in the marketplace like we’ve never had before. This opportunity allows us to do more together for financial professionals in the way of marketing and sales systems, then what each firm could do alone.

Because we understand how hard you work to gain a new client, we are responsive to your needs, making sure that you have the resources, tools and support you need to close your sales. We want to deliver more to our customers and we’re here to offer more value, more training and more technical expertise to our producers.

Likewise, we know that you have choices in the products you offer and those you choose to work with. We have uniquely prepared ourselves to help you reach your goals, and we know that we must work hard to earn your business daily.

The industry’s most successful financial professionals and carriers don’t give us a chance. They don’t give us a try. They make a deliberate choice for their business – TruChoice. What will you choose?

TC191263 (11/19) Designed for Financial Professionals.

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