Social technology has changed immensely in the past 10 years, but there’s one trend that has withstood the decade’s test of time – the hashtag. You may remember when the # symbol was still called a “pound sign”, but the more prevalent hashtag has become a powerful tool over time and is something you can utilize to grow your business and following.
You’ve probably discovered on your own that hashtags are everywhere, but you may not know what they mean. A hashtag gives social media sites the ability to sort and group posts by categories or ideas. They exist to instill a sense of community online and allow your posts to be seen by a wider audience than your own following.
The best part? There are hashtags for anything you could think of! Whether you want to look up specific news topics, find out what’s trending, or you just need some #MondayMotivation, you can easily read up on or join in the conversations. You can even track certain hashtags to find people to follow or other relevant content to repurpose or share.
Quite simply, if you want to be found on social media, hashtags can be your best friend! In fact, you should hashtag your business or brand as a callback to make it easier for others to find you. Every time a certain hashtag is used online, Google takes note. The more times a hashtag is spread, the more traction it will gain and the more your information will be displayed to users. You’ll want to choose hashtags that are popular, and that people are already searching for. There are a several websites that rank hashtags to help you find the perfect one.
We make sure that, at minimum, all of our social media posts use #TruChoice. We even post #TruChoiceTuesday posts every Tuesday so that we can grow our brand recognition and following while sharing information about our employees that is interesting to our target audience.
When choosing your hashtags, you’ll want to see which ones are trending on social media with influencers in your industry. By doing some research, you’ll be able to see who else is in on the conversation and how others use hashtags successfully. Some use them within their content, while others include them at the end of a paragraph. The best way to craft a strong hashtag strategy is to categorize different hashtags for different types of posts. In some scenarios you could use a group of local hashtags, while in other instances you may use industry-related hashtags.
To really enhance your brand online, you’ll want to engage by commenting with hashtags on posts by other users in your network. This will ensure you show up in the hashtag feeds and increase your search ranking.
Want to learn more about how we can help you secure more business? Visit the Contact Us portion of our website to send us a message and we will promptly get back to you with a response!