COVID-19: Why It’s the Best Time to Be Marketing

With the spread of coronavirus (COVID-19) growing rapidly, you may be pushing your marketing efforts to the side. While the most important thing you should do is put forth your best effort to keep yourself and family healthy, your business needs attention, too. One of the best things you can do for your business during this unprecedented time is to put it out there for people to see. Online marketing social media is the way to go*. Below are two top options.

It has been common for small business owners to halt all their marketing services and efforts during this time, but that is the opposite of what you should be doing. Even though this time is tough, COVID-19 has presented a huge opportunity for small business owners to get more exposure. The first thing you can do while you are working from home is to start improving your activity on LinkedIn. Sending LinkedIn connection requests and messages will help grow your practice while providing your target audience with the information they are seeking. People look to the news for current information, and that is not where they will find it. You are where they need to be seeking it from. LinkedIn is the perfect place for this!

To help provide support and information on LinkedIn, it is good to begin by creating a first-degree campaign. You are probably wondering what a first-degree campaign entails, and it really is quite simple! Taking some time during the day to offer support to your first-degree connections on LinkedIn is a great way to scope people out. There will be some who immediately ignore a LinkedIn message, but if you keep at it, you will start conversations.

Another platform that you absolutely should be marketing on is Facebook. By investing a very small amount into one or two Facebook ads, you have the ability to filter out specific people. As small business owners are likely the ones most affected by the current global pandemic, you need to be putting yourself in front of them to provide information.

With Facebook advertising, you are able to create an ad specifically designed for lead generation as long as you perfect the criteria for your preferred audience. When the ad is posted, you can direct the prospect to fill out a lead form. With a Facebook ad, you can also export all the prospects’ information into an excel sheet for optimal organization.

One of the things you should be concentrating on right now is being a prime source of information to your connections and followers on social media. LinkedIn and Facebook are the perfect places to be marketing right now, as a huge jump in screen time has surfaced across the nation.

Want to learn more about why it’s essential to be marketing on social media right now? Contact us today for more training that transforms, marketing that matters, and cutting-edge concepts!

*Producers should follow the approval requirements of the carriers they represent and their Broker/Dealer and Registered Investment Adviser, if applicable.

TM200478-0421 | Designed for Financial Professionals.

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