4 Ways to Effectively Narrow Your Target Audience

When marketing oneself to prospective clients, it would be much easier to assume that everyone can benefit from your services. But by directing your marketing efforts to a select group of people who possess the ideals of your dream client, your chances of generating a lead that becomes a conversion increases tremendously. When you focus your time, money and energy into an avenue where potential clients can be impacted by your efforts, your results will speak volumes. Are you ready to increase your chances by altering your marketing strategy? We’ve gathered four tips to ensure the way you market seems effortless while being undeniably effective.

#1 Who

Before you can define “who” you’re trying to reach, ask yourself, “what am I trying to accomplish?”. Abandon testing every marketing technique available to you without a strategy. Instead, create and implement a campaign that will turn an ROI. Who will pay for your services? Who can benefit from what you have to offer? Take the time to mull over every demographic you can think of to find where this audience stands. This could mean defining their age range, location, family size, disposable income and much more. By refining your target audience, you will better understand the motivations and buying patterns of those in this category. In turn, this will allow you to present yourself in a way that satisfies their needs directly.

#2 Where

Selecting your audience is important, but the criteria you gathered is meaningless without a way to communicate with your target market. Where can you find these prospective clients? Where do they go to find their information? These are just a few questions to keep in mind when preparing your game plan. In the first step, you discovered how these potential clients communicate. In this step, you begin to uncover how to best distribute the messaging you’ve prepared. Whether you are advertising traditionally or digitally, make sure you’re promoting your services in a way that your audience will understand by meeting them where they’re already located.

#3 How Can You Help Them?

You may have an idea in mind of what services you would like to offer to this group, but that doesn’t necessarily mean that these people need them. Instead, of asking yourself what your needs are, ask yourself, “What are the needs of this selected group?” Since you have listed their motivations and current state previously, you can then begin to formulate messaging that this audience will respond well to. Ideally, the services you would like to offer and your dream client coincide, making your marketing efforts all the more meaningful.

#4 Establishing Trust

Lastly, it is crucial to make sure you appear reputable and trustworthy to your potential leads. To ensure that your audience won’t question your credibility, maintain the persona of an industry leader in all that you do. Keep all of your marketing efforts professional, informative and personable. By doing this, you will begin to foster an intimate relationship with your ideal client before ever speaking to them face-to-face. This part of the process ensures that those curious about your services will trust that you can serve them best, making them a valuable lead.

TC191265 (11/19) Designed for Financial Professionals.

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