Something a lot of financial professionals struggle with is properly engaging with their connections and followers on social media. Mainly, LinkedIn and Facebook. Below we will go over the best practices for engaging with prospects, clients, and fellow financial professionals.
Engage with Others’ Content
We highly recommend beginning to engage with your followers’ and connections’ posts on social media. By doing so, you increase your chances of being seen on potential clients’ home pages and feeds. Engaging with content can be commenting on an article, sending a happy birthday message, congratulating a work anniversary, or sharing someone else’s post, to name a few. We do not recommend posting more than two to four times a day. In other words, you do not want to “overshare” but share things that are important to you and your mission as a financial professional.
Posting your own original content is just as important as engaging with others’ content. Those that follow you or have connected with you on Facebook and LinkedIn did so in hopes that your connection would provide something to them in return. Why not make that a reality? Writing articles on LinkedIn and encouraging others to comment their opinions and viewpoints on your article is a great way to increase overall engagement. Posting personal content is also a great way to show your connections and followers that you are not just a financial professional on the internet looking to do business, but that you are a human with a life, too!
Video communication is huge these days. In addition to having client meetings on virtual platforms, you also should be creating video content to share. Why? We have seen a huge spike in the success of video content within the last year. According to Oberlo, “85% of all internet users in the United States watched online video content monthly on any of their devices,” and “Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings,” (Oberlo). Now, does this convince you to start making some video content? It should!
If you are looking to expand your abilities with social media engagement, TruChoice is here to help. We have plenty of resources you can access on our website. Or, Visit the Contact Us portion of our website to send us a message with your questions and we will promptly get back to you with a response!