The financial landscape isn’t the only thing that’s changing. So is the way we approach how we market ourselves online! Now that we’ve discussed the importance of SEO, or “Search Engine Optimization”, it’s time to get into how your social media presence has the power to improve your ranking amongst competitors in the results section of popular search engines, such as Google.
One of the most popular social media platforms in the financial services industry is LinkedIn. Besides being a powerful tool to connect with new people, maintain relationships, and share information, LinkedIn is a great way to increase your business’ SEO.