You may have seen notable figures in the financial industry use press to grow their influence – but how do they do it? As it turns out, people are very influenced by what they read, see and hear in the media. While it may not directly acquire leads for you, you may notice an increase in your business and begin to be viewed as an industry specialist in the eyes of prospects as you gain more exposure.
If you make a media pitch correctly and understand how reporters operate, you’ll have a much better chance of being consistently quoted in the media. Whether you’ve been sending rejected pitches for a while or you’ve never known where to start, we’re here to show you how to craft the perfect media pitch! Here are the steps we recommend you follow: