How to Craft the Perfect
Media Pitch

You may have seen notable figures in the financial industry use press to grow their influence – but how do they do it? As it turns out, people are very influenced by what they read, see and hear in the media. While it may not directly acquire leads for you, you may notice an increase in your business and begin to be viewed as an industry specialist in the eyes of prospects as you gain more exposure.

If you make a media pitch correctly and understand how reporters operate, you’ll have a much better chance of being consistently quoted in the media. Whether you’ve been sending rejected pitches for a while or you’ve never known where to start, we’re here to show you how to craft the perfect media pitch! Here are the steps we recommend you follow:

Step 1: Choose a Story

In media outlets like, there are a many different categories to choose from. You will want to look for posts in industries in which you have expertise. For many media outlets, this will most likely be “Business and Finance”. Reporters will be looking for information in all areas, from recommending advice to your opinion on industry-related news and current events.

Step 2: Write an Initial E-mail

After deciding what story you want to be featured in, introduce yourself and your quotes. To get a reporter’s attention, make the subject line of your email the summary line of the article. After that, briefly personalize the message by recognizing the reporter and providing a 10-second bio. That could look something like this:

Dear Michael,

Thank you for considering me for your blog post. I have been giving financial advice for over 15 years and am a Certified Financial Planner with a lot of media experience.

After your introduction, provide bullet point answers to the prompt the reporter has listed. This makes the information easy to process, as most reporters don’t have time to read a lengthy essay. Think about the articles you’ve read lately. Most quotes these days are only a sentence or two long.

Lastly, close the email with your contact information and ask when the story will run so that you can use it for in your marketing.

Step 3: After the Article Has Run

Once quoted, make sure you put the article to good use by sharing it on social media, your website, in your newsletter, and more! This will be a great opportunity to get others to engage with you and recognize you as a key figure they can trust.

Want to learn more about how we can help you secure more business? Visit the Contact Us portion of our website to send us a message and we will promptly get back to you with a response!

TruChoice Financial Group, LLC is not affiliated with Help a Reporter Out nor do we guarantee their compliance with applicable state or insurance advertising regulations.

TC19290 (05/19) Designed for Financial Professionals.

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