Setting S.M.A.R.T. Goals

You may have heard the phrase “SMART goals” here and there, but do you know what it means to have a SMART goal? In this blog, you are going to learn about what this goal designs and how to set consistently. SMART goals are ideal for business success, as SMART is actually an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound. These goals are important because they include criteria to set you up for success.

S – Specific

In terms of a S.M.A.R.T. goal, the S stands for specific. This means that your goal needs to be focused and well thought out. Simply saying “Get more clients” has no distinction. An example of a specific goal is, “Acquire between 10-12 new clients in the Atlanta area by the end of 2020.” When your goals are specific, you are more able to carry them out.

M – Measurable

Writing a goal that is measurable may seem like an intimidating task, but it is necessary that your goal includes metrics to be able to determine if you will meet or have met the goal. The example above states that you want to acquire “10-12 new clients by the end of 2020.” This statement includes how you will measure your progress.

A – Achievable

Goals that are achievable are those that focus on how willing you are to adapt in order to meet the desired goal. It is great to dream big, but in terms of business and your career, it is imperative that you set goals that are achievable. For a goal to be attainable, it requires you to possess the means to fulfill it. It is also helpful to consider whether others like you have been able to fulfill this type of goal.

R – Relevant

Your S.M.A.R.T. goals must be relevant to your industry, as well as the current or future conditions of the industry. A recession was predicted for 2020. If you are a financial professional, were your goals prepared for a recession? Make sure you write them with the reality of your industry taken into consideration.

T – Time-bound

A time-bound goal means that you hold yourself accountable to get the goal accomplished by a certain date in time. The goal that we set above states, “Acquire between 10-12 new clients in the Atlanta area by the end of 2020.” This includes a deadline: the end of 2020. By including a timestamp on your goal, it gives you the ability to track your progress and accomplishments along the way; successively making your goal more realistic.

It is easy to say you “want to do” something. When you turn those “wants” into S.M.A.R.T. goals, you set yourself up for success. Having specific, measurable, achievable, relevant, time-bound goals is a great way to stay organized, push yourself, and be as successful in your industry as you can be!

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