What is SEO?

At TruChoice, we understand how important digital marketing can be for your business, especially today. One important way to increase your business online is to drive traffic back to your website. After all, if one of the main motives of your marketing strategy is to generate leads, your website is a great place to start.

But how do you get people to your website? And what is SEO? We’re asked these questions frequently because of how important it is to rank above your competitors on search engines, such as Google.

Have you ever wondered how certain companies get to the top of the results page when looking for something on Google? That’s due to SEO!

SEO stands for Search Engine Optimization. It’s intended to better your ranking in online search results so that people who are looking for services that you provide can find you more easily online. By using the right techniques through both paid and organic (or non-paid) SEO methods, you’ll be one step closer to finding your ideal lead. Better yet, they’ll find you!

Here are just a few ways you can increase your business through organic SEO:

  • Website Coding: Build your website with SEO in mind. That means your initial web coding should focus on your keywords, sitemap, browser compatibility, and much more. Choose a team member or consultant who understands which code works best for your goals to maintain your site and have them continuously monitor your keyword performance and update your site to optimize results.
  • Go Mobile Friendly: Have you ever opened a website on your phone and had to zoom in to read its content? Websites appear differently on mobile devices than they do on desktops since the shape of the viewing source is different. Not only do mobile-friendly websites rank higher, but they have a higher chance of retaining viewers too.
  • Start Blogging: By maintaining a consistent blog on your website, you’ll rank higher because you are regularly updating and adding content to your website. You can increase your keyword count this way as well, reinforcing the concepts you want to emphasize about your business!

Building strong SEO takes time, especially since popular search engines like Google constantly change their algorithms. But stick with it! While you may not see results immediately, with continuous monitoring and content optimization, you will begin to see your website rise against competitors in online rankings.

Want to learn more about how we can help you secure more business? Visit the Contact Us portion of our website to send us a message and we will promptly get back to you with a response!

Producers should follow the approval requirements of the carriers they represent and their broker/dealer and registered investment adviser, if applicable.

TC19535 (05/19) Designed for Financial Professionals.

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