Why You Need to be Networking on LinkedIn Right Now

As we all know, the pandemic has thrown our world for a loop. We have never experienced this type of situation before. With working from home having become the new normal, in-person meetings turned into virtual meetings, and seminars turned into webinars, most financial professionals are wondering how they can continue their success.

One of the most beneficial ways to be successful in today’s day and age is by being on social media, most importantly, LinkedIn. LinkedIn is a fantastic place to network and discover new prospects and generate more leads. In this article, we will go over why exactly that is.

Sales Navigator is Your New Best Friend

LinkedIn’s Sales Navigator tool is one of the quickest, most precise ways to narrow down your target audience and start a conversation with them. How? Well, with Sales Navigator, your search parameters on LinkedIn are expanded and get down to specifics, such as:

  • Keywords
  • Geographic location (by region or state)
  • Job title
  • Company name
  • Company size
  • Company type (e.g., public, private, non-profit)
  • Group membership
  • School
  • Years of experience
  • Industry
  • Job opportunities
  • Number of followers

(Source: LucidChart)

These are only some of the numerous benefits of Sales Navigator. For just $79.99 a month, you are already several steps closer to turning a LinkedIn connection into a client.

This is the Ideal Time to be Reaching Out on LinkedIn

Most would think that with our world in the middle of a crisis, people do not want to be reached out to via social media. That is actually not the case. Small business owners, executives, and people who have recently transitioned jobs are looking for any advice and business they can get. By reaching out on LinkedIn, whether that is with or without Sales Navigator, you can start this business relationship and turn those leads into clients.

Engaging Goes a Long Way

Another thing you should be doing right now on LinkedIn is engaging with your new connections. Once you start searching for your target market and connecting with them, you need to engage with their posts and start conversation publicly as well as privately. Social media engagement goes a long way in general, but on LinkedIn, it says a lot about your networking skills and passion for building and maintaining strong relationships even with people you have not met in person yet.

When it comes to social media networking, LinkedIn is one of the best platforms to be on. Whether you choose to upgrade to Sales Navigator or not, it can help you start new relationships and connect with people you could potentially end up doing business with.

Want to learn more about why it’s essential to be marketing on social media right now? Contact us today for more! 800.237.0263

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