3 friends sitting outside tent while camping.


TruChoice is committed to remaining an industry thought leader and innovator, as well as to giving back to the communities we live and work in.

TruChoice in the News

Visit the links below to see the latest news on how we are interacting with both our industry and our community.

TruChoice Mourns Loss of Former Ann Arbor Annuity Exchange President, Van A. Lumbard

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TruChoice Expands Exclusive Peer-To-Peer Coaching Program

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TruChoice Kicks Off 2022 With Annual Climb Conference

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TruChoice's Flagship Marketing Platform, Retirement Roadblocks™, Receives Clean FINRA Letters

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TruChoice Holds Inaugural TruEngagement 5K to Benefit Prevent Child Abuse America®

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Committed to Serve

Serving others is heroic, and when we do it well, we all win. Our team members serve local and national non-profit organizations as a team and individually, using our yearly company-sponsored “V8” volunteer day, and through various other company-sponsored volunteer and fundraising efforts throughout the year.

Woman volunteering for community service.

Climb with us!