We’ve Learned What Works.

For more than 110 years collectively, the TruChoice founding member-firms – American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing, and The Annuity Store – have wholesaled fixed index annuities, life and long-term care insurance.

As we join forces to leverage our resources and experience, we have one goal in mind: to accelerate the growth of your practice and help you attain new levels of success.

We understand that you have choices in the products you offer and the companies you choose to work with, and we know that we must earn your business daily. That’s why we’ve built a financial professional-centric culture. One that understands that marketing is not one-size-fits-all. One that gets that you need to employ multiple solutions to reach new prospects and earn their business. One that delivers the breadth of product, marketing and training solutions that you need to reach new levels of success.

We love to help producers reach for their dreams, and we can’t wait to help you too.

American Financial  •  Ann Arbor Annuity Exchange  •  GamePlan Financial Marketing
INFORCE Solutions  •  The Annuity Store

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